ANALYSIS THE EFFECT OF RETURN ON ASSETS, RETURN ON EQUITY, GROSS PROFIT MARGIN TO FIRM VALUE WITH LEVERAGE AS INTERVENING VARIABLE CASE STUDY ON TEXTILE AND GARMENT COMPANY LISTED ON BEI (PERIOD 2012 - 2016 )

Abstract

The conditions bad economy, companies whose portions of debt usage is greather than of their own module will produce a small profit for shareholders companed to companies whose portion of debt usage is less than their own capital. Leverage arises because the company in operations uses assets and sources of founds that cause a fixed burden for the company. The value of the company is considered veryimportant because is reflects the state of a company. The purpose of this study was to test the Return On Assets (ROA), Return On Equity (ROE), Gross Profit Margin (GPM) of firm value and Leverage as variabel intervening.
The population used in this reseach is a Tekstil and Garment company listed on the BEI in 2012-2016. The sample of this reseach is 15 determined by purpose sampling. Analyzer used multiple regression and hypothesis testing.
Based on result of data analysis can be coduded that that Return On Assets (ROA), Return On Equity (ROE) hasn’t influence of the value of company. Gross Profit Margin (GPM) has a positive influence on firm value.
ROA ,ROE, GPM hasn’t significant influencean leverageand firm value has a possiive influenceof the of the leverage of firm value.
Keywords:Return on asset (ROA), return on equity (ROE), gross profit margin (GPM), company value, laverage.