PENGARUH LABA AKUNTANSI NILAI BUKU EKUITAS TERHADAP HARGA SAHAM DENGAN CORPORATE SOCILA RESPONSIBILITY SEBAGAI VARIABEL MODERATING

Rina Fitri Pujiarti, Rita Andini, Agus Suprijanto

Abstract


The purpose of research to determine the effect of accounting profit and book value of equity to share price with corporate social responsibility (CSR) as moderating variable.
Research population is manufacturing company of chemical sub sector listed in Indonesia Stock Exchange period 2011-2015 that is 10 company by using purposive purpose so that obtained by 8 company.
The result of this study shows that Accounting Profit has a significant positive effect on Stock Price and Book Value of Equity has no significant positive effect on stock price. Testing the influence of moderation using the value of the absolute difference shows that CSR Disclosure is a homologizer moderator variable (potential moderator) that potentially weaken the influence of Accounting Profit on Stock Price. In addition, CSR Disclosure is a variable pure moderator (pure moderator) that reinforces the effect of the Equity Book Value on Stock Price.
Keywords: Accounting Profit, Book Value of Equity, Stock Price, and Corporate Social Responsibility (CSR).


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