MENINGKATKAN MINAT BELI ORIFLAME YANG BERDAMPAK PADA KEPUASAN KONSUMEN

Abstract

Oriflame is a multi level marketing company that is growing in Indonesia and selling cosmetic products.
Influence of brand image, the variety and quality of product to purchase interest and consumer satisfaction Oriflame
cosmetics products.The population in this research is the student Faculty of Economics, Management UNPAND,
samples in this study using 50 respondents. Data collection with questionnaires and methods of analysis using multiple
linear regression.The results of this research shows that : in testing the validity of all the variables declared invalid,
the result of buying interest and consumer satisfaction Oriflame products have t> t table (1.679) and f count> F table
(2.81), hypothesis testing significant with significant value <0.05, (f buying interest 92.330 count, f calculate customer
satisfaction 100.824) with a coefficient of determination variables brand image, variety and quality of products with
the buying interest of 84.8% and the remaining 15.2% is influenced by factors etc., while the determination on
customer satisfaction 85.9% and 14.1% influenced by other factors.Suggestions in this research is the Oriflame should
improve the servise quality so that satisfied buyers so the buying interest will increase again.
Keywords: Brand Image, Customer satisfaction, Quality Products, Variation.