THE EFFECT OF MARKETING SIZE, RATE OF INTEREST AND SERVICE TO CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS INTERVENING VARIABLE (EMPIRICAL STUDY OF PT PERMODALAN NASIONAL MADANI (PERSERO) AMBARAWA UNIT)

Abstract

The population in this study were all clients of PT Permodalan Nasional Madani (Persero) unit Ambarawa many as 1,370 people the data in 2016. Results of hypothesis testing showed t value marketing mix variables, interest rates and service respectively 0.589, 0.316 <t table 1.65361 and 5.73> t table 1.65361, the research hypothesis which states that the marketing mix, tingka interest rates and service partially positive and significant impact on customer satisfaction can be accepted. T value marketing mix variables, interest rates and service respectively 0.437, -0.085 <t table 1.65361 and 2.343> t table 1.65361, the research hypothesis which states that the marketing mix, interest rates and services in partial positive and significant effect on loyalty acceptable. T value variable customer satisfaction by 9.373> t table 1.65361, the research hypothesis stating customer satisfaction and significant positive effect on loyalty acceptable. 14.828 F count > F table 2.27, the hypothesis which states that the marketing mix, tingka interest rates and service simultaneously positive and significant impact on customer satisfaction can be accepted. 2,347 F count> F table 2.27, the hypothesis which states that the marketing mix, tingka interest rates and service simultaneously positive and significant impact on loyalty acceptable. 9.345 F count> F table 2.27, then the hypothesis that customer satisfaction and significant positive effect on loyalty acceptable.
Keywords: marketing mix, interest rates, service, customer satisfaction and customer loyalty.