ANALISA FAKTOR KARAKTERISTIK ENTREPRENEUR, KARAKTERISTIK SUMBER DAYA MANUSIA, DAN KARAKTERISTIK UMKM TERHADAP PERKEMBANGAN USAHA DENGAN INOVASI SEBAGAI VARIABEL INTERVENING (Studi Kasus pada Pedagang grosir dan retail di Pasar Genuk - Semarang)

Abstract

This research intends to find out the effect of characteristic of entrepreneur, characteristic of
human resource management, SMEs characteristics to the innovation effort and development of
business. The study was conducted in Semarang city, the sample were 42 merchants who have
employ a labor work as two year experience at Genuk market. The research type is explanatory
research. Data analysis using linear regression. The results showed that Entrepreneur
Characteristics, Human Resource Management Characteristics and SMEs Characteristic either
partially or simultaneously have an influence on the innovating and Development Of Business In
Traditional Markets of Genuk. Charctersitic of entrepreneur is the most influencing variable to
the innovating and to Development Of Business. Recommendation for trader in the traditional
market is they need to always foster an optimistic attitude in running the business. This attitude
can be formed by creating a bevy of fellow traders so that every issue can be resolved soon.
Besides the characteristic form of motivation to strive entrepreneur must be maintained by
attending various training such as retail training in financial management, merchandise
arrangements that will grow the innovation and creativity that never died for business
development.

Keyword:

Entrepreneur Characteristics, Human Resource Management Characteristic, Characteristics Of SMEs,
Innovation, Development Business.