THE INFLUENCE OF SALES VOLUME, INTEREST RATE AND STOCK PRICES TOWARDS STOCK RETURNS

Abstract

This research ia s qualitative research to analyze the factors that influence stock returns in the cigarette
sector companies listed on the IDX, amounting to 4 (four) companies. The focus of this research is to determine
the effect of sales volume, interest rates and stock price on stock returns.
The purpose of this study is to provide conclusions about the effect of sales volume, interestates and stock
prices on stock returns on the cigarette sector companies listed on the Stock Exchange. This study uses a
qualitative approach with descriptive methods. The data analyzed is secondary data obtained from ICMD data.
The result showed that the salesvolume had no effect on the stock returns of the cigarettesector companies listed
on the IDX. The interest rate has no effect on the stock returns of the cigarette sector companies listed IDX. The
share price affects the stock returns of the cigarette sector companies lsted on the IDX.
Keywords: Sales Volume, Interest Rate, Share Price, and Stock Return