MODEL INKLUSI KEUANGAN TERHADAP ARAH PENGEMBANGAN NILAI CSR PERBANKAN (Studi Kasus Program CSR-BNI 46 di Usaha Batik Lasem)

Abstract

This study aims to determine the implementation scheme and the impact of the implementation of
corporate social responsibility financing on BNI 46 through Partnership Program in Kampoeng BNI Batik
Tulis Lasem, as well as the influence of its implementation on development to achieve financial inclusion in
Indonesia.
This research uses descriptive qualitative approach through observation, interview and
documentation. The selection technique of informants use purposive sampling by using the criteriathat have
been found and obtained as many as 50 search informers. A measured indicator of Financial Finance
Inclusion Indicator Guide International (FFGI). Data analysis techniques use Importance Performance
Analysis (IPA) and Customer Satisfaction Index (CSI).
The results of this study indicate that the implementation of the Partnership Program in Kampoeng
BNI Batik Tulis Lasem by BNI is very helpful in improving the living standards of the people especially in the
economy. In terms of being a fostered partner, conditions are very easy. The program then continue the home
improvement partnership program, sent college students to school, bus land and cars. The level of satisfaction
of the craftsmen in the partnership with BNI which can be used using CSI analysis shows 77,16 percent results,
the calculation show that the business actor is very profitable over the partnership that has been established
with BNI. Based of the science there are several attributes that need to be improved, especially in category A
where these attributes are very helpful, but still not maximal in running it. In addition, the measurement of
financial inclusion services provided by BNI with the FFGI indicator, BNI is very large from these indicators,
but at a level determined by the government. A very important role behind the banking sector.
Keywords: Corporate Social Responsibility Financing, Partnership, Financial Inclusion Development,
Satisfaction