ANALYSIS THE INFLUENCE OF RISK MANAGEMENT AND INVESTMENT STRATEGY ON VALUE ADDED INVESTORS WITH ONLINE TRADING AS INTERVENING VARIABLE (Study on Cryptocurrency Users of members the Bitcointalk forum)

Abstract

Bitcoin is a product form of cryptography. Its high volatility value makes Bitcoin an
investment alternative that is very popular as well as forex trading. This study aims to measure
the level of understanding of investors in managing bitcoin online trading in order to get
investor value added through risk management and investment strategies in investors. This
research is a predictive research using a quantitative approach by distributing questionnaires
to traders who are registered as members of the Bitcointalk.org forum. Data analysis in this
study using PLS, with the program used by SmartPLS 3.
The results showed that risk management had a negative effect on bitcoin online trading
and investor value added, this was indicated by the results of the PLS data analysis with the Tstatistic value of 0.065 and 1.061 under the value 1.96 indicating a negative influence, while
the investment strategy variable had a positive effect on bitcoin online trading and investor
value added, with a statistical value of 6,690 and 2,551 which is above the value of 1.96 which
means a positive effect. And bitcoin online trading itself has a negative effect on investors'
value added with a statistical value of 0.155 below 1.96, which means a negative or
insignificant effect. With the existence of risk management and investment strategies the
community is able to make the right decisions when engaging in the world of bitcoin online
trading to get maximum value added
Keywords: Risk Management, Investment Strategy, Bitcoin Online Trading, Value Added
Investors