PENGARUH KECERDASAN EMOSIONAL, KOMUNIKASI, KARAKTERISTIK INDIVIDU TERHADAP KINERJA SALES HONDA

Abstract

All organizations must be able to assign the right people, both quantitatively and qualitatively, to function according to their business needs. Securing the right people leads to good performance. The purpose of this study was to analyze the ef ect of emotional intelligence, communication, and individual characteristics on Honda’s sales performance in Semarang. The survey method used in this survey is Honda employees in the sales department of Semarang City, and the method used is the census sampling method. The survey instrument used was a questionnaire. The analysis technique uses multiple linear regression. The results showed that partially emotional intelligence af ects performance, communication af ects performance, individual characteristics af ect performance. Simultaneously emotional intelligence, communication, and individual characteristics af ect performance. The magnitude of the coef icient of determination is 89.3% Keywords : emotional intelligence, communication, individual characteristics, performance