PENGARUH PENGETAHUAN BERWIRAUSAHA DAN PENGGUNAAN SOSIAL MEDIA TERHADAP MINAT BERWIRAUSAHA MAHASISWA PROGRAM STUDI KEWIRAUSAHAAN FAKULTAS EKONOMI UNIVERSITAS PANDANARAN SEMARANG
Abstract
The aim of this research is to test and analyze the effects of entrepreneurial knowledge and social media partially and simultaneously on entrepreneurial interest in students of the Pandanaran University Semarang Entrepreneurship Study Program. The population in this study was 52 students who were active at Pandanaran University, Semarang, majoring in entrepreneurship for 1 month. The number of samples taken in this research was determined using the census method, by taking a sample of 52 consumers or the total population. The data analysis technique used is Multiple Linear Regression.
The results of this research show that there is a positive effect of 40% from entrepreneurial knowledge on entrepreneurial interest, there is a positive effect of 23.6% from services on
student interest, and there is a positive effect of 21.19% and significant simultaneously from entrepreneurial knowledge and media. social impact on students' entrepreneurial interests. The policy implication is that providing appropriate and sufficient entrepreneurial knowledge will increase the interest in entrepreneurship of students in the Entrepreneurship Study Program at Pandanaran University, Semarang. The Pandanaran University Semarang department of entrepreneurship can improve the curriculum and develop infrastructure, and add activities to foster interest in entrepreneurship in the students of the Pandanaran University Semarang Entrepreneurship Study Program to improve the teaching and learning process.
Keywords: Entrepreneurship knowledge, social media, interest in entrepreneurship
The results of this research show that there is a positive effect of 40% from entrepreneurial knowledge on entrepreneurial interest, there is a positive effect of 23.6% from services on
student interest, and there is a positive effect of 21.19% and significant simultaneously from entrepreneurial knowledge and media. social impact on students' entrepreneurial interests. The policy implication is that providing appropriate and sufficient entrepreneurial knowledge will increase the interest in entrepreneurship of students in the Entrepreneurship Study Program at Pandanaran University, Semarang. The Pandanaran University Semarang department of entrepreneurship can improve the curriculum and develop infrastructure, and add activities to foster interest in entrepreneurship in the students of the Pandanaran University Semarang Entrepreneurship Study Program to improve the teaching and learning process.
Keywords: Entrepreneurship knowledge, social media, interest in entrepreneurship
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