JUDUL MANUSCRIPT DALAM BAHASA INDONESIA The Influence of Product Quality, Promotion on MSME Sales in Candisari District, Semarang.
Abstract
Sales are one of the key factors in the success of a business. This
research can investigate factors that influence product quality, including promotion. The results of this research show that the price variable has an f table value of 9.169 > 97 with a significance value (Sig.) 0.000 < 3.09, meaning that partially the variables Product Quality, Promotion have a positive and significant effect on sales.
The results of the discussion for the product quality variable have a positive and significant effect on sales, shown by a significance value of 0.20 < alpha level 0.005 and t count 02.367 < 0.275, the promotion variable has a positive and significant effect on sales, shown by a significant value level of 0.020 < alpha level 0 .05 and the calculated t value is 2.367> 09.877. Thus, this shows that the product quality and promotion variables have a significant positive influence together on increasing sales
research can investigate factors that influence product quality, including promotion. The results of this research show that the price variable has an f table value of 9.169 > 97 with a significance value (Sig.) 0.000 < 3.09, meaning that partially the variables Product Quality, Promotion have a positive and significant effect on sales.
The results of the discussion for the product quality variable have a positive and significant effect on sales, shown by a significance value of 0.20 < alpha level 0.005 and t count 02.367 < 0.275, the promotion variable has a positive and significant effect on sales, shown by a significant value level of 0.020 < alpha level 0 .05 and the calculated t value is 2.367> 09.877. Thus, this shows that the product quality and promotion variables have a significant positive influence together on increasing sales
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