ANALIS RENCANA STRATEGI, PENGEMBANGAN PASAR, DAN KUALITAS DESAIN, TERHADAP VOLUME PENJUALAN PADA JAMU RATU CANTIK SMK NEGERI 6 SEMARANG
Abstract
The background of this study was a decrease in sales of herbal beautiful queen SMK N 6 Semarang month of December of the year 2014. This study aimed to examine whether the proposed strategy , market development , and design quality of the sales volume berpengruh significantly . The population in this research were students of SMK N 6 Semarang and teachers as managers , manufacturers, and marketers .
The method of sampling using purposive sampling which totaled 55. The results show the significance of the strategic plan 0.255 > 0.05 , t <t table which means the strategic plan does not affect the volume of sales . Market development of significance 0.013 < 0.05 , t > t table which means the market development affect the volume of sales . Significance of quality of design 0.593 > 0.05 with t <t table which means the quality of design does not affect the volume of sales.
Keywords : Strategic Plan , Market Development , kualias Design , Volume Sales
The method of sampling using purposive sampling which totaled 55. The results show the significance of the strategic plan 0.255 > 0.05 , t <t table which means the strategic plan does not affect the volume of sales . Market development of significance 0.013 < 0.05 , t > t table which means the market development affect the volume of sales . Significance of quality of design 0.593 > 0.05 with t <t table which means the quality of design does not affect the volume of sales.
Keywords : Strategic Plan , Market Development , kualias Design , Volume Sales
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