CYBER PUBLIC RELATIONS, SUDAH PERLUKAH ?

Abstract

There is sleeper effect in communications receive from source which thelistener regard as having low credibility. In some tests, time has tended to wash out the distrusted. Source and leave informations behind. The people that PRO want most in their audience are least likely to be there. This goes back to the cencorship of attention that the individual invokes. To accomplish attitude change, a suggestion for change must fitst be received and accepted. ‘Acceptance of the message’ is a critical factor in persuasive communication.
The suggestion and persuasive communication of PRO are more likely to be accepted if it needs existing personality needs and drives. Change in attitude is more likely to occur if the suggestion is accompanied by other factors underlying belified and attitude. This refers to a changed environment which makes acceptance easier. A suggestions and persuasive communication that PRO doing in the cyber or we call it E-PR, coupled with face to face reinforcement, is more likely to be acceptance than a suggestion carried by either alone, other things being equal.
Key Words : persuasive, communication, reinforcement