PARADIGMA PERUBAHAN SIKAP BERKOMUNIKASI PEREMPUAN

Abstract

Some kinds of communication on same kinds ofissue, brought to the attention of some kinds of people under some kinds of cinditions, have some kinds of effect. There probably will be more opinion change in the desired direction if conclusions are explicitly stated than if the audience is left to draw its own conclusion.
Sometimes emotional appeals are more influential; sometimes factual ones are. It depends on the kind of message and kind of audience. A suggestions in the mass media, couple with face to face reinforcement, is more likely to be accepted than a suggestions carried by either alone, other things being equal.
The suggestion is more likely to be accepted if it needs existing personality needs and drives.

Key Words : attention. Conditions and suggestions with face to face reinforcement