CORPORATE SOCIAL RESPONSIBILITY: DARI ETIKA BISNIS MENUJU IMPLEMENTASI GOOD CORPORATE GOVERNANCE

Abstract

Implementation of good corporate governance in public and state owned companies are expected to restore public confidence. Since the implementation of good corporate governance is also intended to anticipate the intense competition in the era of free markets. One of the important things that should not be overlooked in the implementation of good corporate governance is corporate social responsibility (corporate social responsibility) and business ethics.
Ethics of business is standards of value becoming reference or guidance of manager and whole employees in decision making and operate business which ethics. Ethics paradigm and business is world differ its time has come altered to become ethics paradigm related to business or synergy between ethics and profit. Exactly in tight competition era, company reputation which good and based on by business ethics is an advantage competitive which difficult to be imitated. Therefore, ethics behavior is needed to reach long-range success in a business.

Key Word : Good Corporate Governance, Ethics Of Business, Corporate Social Responsibility