PERSEPSI MASYARAKAT TENTANG TAYANGAN IKLAN SAMPO CLEAR DI TELEVISI (Studi Kasus pada mahasiswa di Universitas Boyolali, Jawa Tengah)

Abstract

PERSEPSI MASYARAKAT TENTANG TAYANGAN IKLAN SAMPO CLEAR DI TELEVISI (Studi Kasus pada mahasiswa di Universitas Boyolali, Jawa Tengah)               Agus Triyono *)                                                       
             
ABSTRACT 
The competition business world has grown very rapidly. Various products and services also continue to appear and each showed its superiority. One of the products are widely used societies, especially the family is shampoo. Outstanding example is the type of shampoo Clear. Users are so many kinds of shampoo influenced many things, including the influence of television advertisements often published. The research is  formulated of the problem, namely: 1). How Public Perception Meaning Clear Shampoo ads on television. 2). How Public Perception Clear Shampoo Ad Format on television ". The research was done because many people have a complaint about hair. The purpose of this study was to determine: 1). Public Perceptions About the Meaning of Clear Shampoo ads on television. 2). Public Perception Clear Shampoo Ad Formats on television. "The study took place at the Boyolali University with samples of students who often watch the ad in Boyolali" Sampo Clear "on television. 
Keywords:Perception, Advertisements Television, Clear Shampoo