ANALYSIS TANGIBLES, RELIABILITY, RESPONSIVENESS, EMPATHY ASSURANCE AND IMAGE OF HOSPITAL AND INTEREST BACK TO USE THE SERVICE GENERAL HOSPITAL OF POLY UNGARAN

Abstract

Public health problem has become a major requirement. Requirement in question is the need to get good health care. Along with the social state of society is increasing, where the public is increasingly aware of the quality, it is necessary to increase the quality or the quality of health care that is more oriented to the image of the hospital, so that patients will be interested in re-using the services of the hospital. The purpose of this research is to analyze the influence of tangibles, reliability, responsiveness, and empathy toward the image anssurance hospital Ungaran Hospital. To analyze the effect of the image of the hospital to re-use poly general interest Ungaran Hospital. The population in this study were patients undergoing treatment at the General Hospital Poly Ungaran, ie 5,729 people, while the sample of 100 respondents were obtained by using purposive sampling technique. The type of data used is primary data, by using the method of data collection questionnaires. The analysis tool used is multiple regression.The results using multiple regression analysis is: There is the influence of the physical evidence with the image of the hospital. This is evidenced by the value of t is greater than the value t table is 2.524> 1.661, and the significance of t less than 5%. There is influence between the reliability of the image of the hospital. This is evidenced by the value of t is greater than the value t table is 2.574> 1.661, and the significance of t less than 5%. There is influence between responsiveness to hospital image. This is evidenced by the value of t is greater than the value t table is 2.191> 1.986, and the significance of t less than 5%. There is the influence of the assurance by the image of the hospital. This is evidenced by the value of t is greater than the value t table is 2.061> 1.986, and the significance of t less than 5%. There is the influence of empathy with the image of the hospital. This is evidenced by the value of t is greater than the value t table is 2.160> 1.986, and the significance of t less than 5%..

Keywords: Tangibles, Reliability, Reponsiveness, Assurance, Empaty, Citra and Interests Back Using Services